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PR Club takes on real-life campaign

The Parthenon

Published: Wednesday, February 13, 2013

Updated: Wednesday, February 13, 2013 00:02

The Marshall University Public Relations Club is carrying out a campaign for River Valley Child Development Services.

Past campaigns have won Public Relations Society of America Diamond Awards, meaning student campaigns have been selected as top award recipients over professional agencies and professional public relations offices in the nonprofit, governmental, educational and entertainment fields.

Through the program, students get a hands-on feel for what they will potentially be doing in future careers.

Katie Wise, senior public relations major and media relations chair for MUPRCC, said the entire campaign is a sink or swim effort because people can either work extremely hard, putting their entire heart into the project to receive positive outcome, or slack off and have a less quality end product.

“I, along with my fellow classmates, am extremely passionate towards this campaign,” Wise said. “We have already put in countless hours of hard work and we would really appreciate the support of other Marshall students and faculty.”

MUPRCC takes on nonprofit organizations in the area and conducts research, plans, executes, communicates and evaluates public relations campaigns to meet the goals and objectives of agencies.

The client of this year’s club is River Valley Child Development Services.

MUPRCC will host a trivia based fundraiser for RVCDS on Friday, April 5.

The event gives local businesses the opportunity to showcase their business, while raising money for a good cause and allowing Marshall public relations students to utilize their skills and knowledge of the field.

Wise said RVCDS is an asset to the community and she hopes to present them with a large check in April, which will help children of the community receive the quality childcare they deserve.

The director of this year’s club is Meagan Earls. Chairs include Molly Urian, John Lewis, Katie Wise and Lakin Turner. They are all public relations majors in the School of Journalism and Mass Communication.

Terry Hapney, the professor in charge of the campaigns class, said he is available to answer questions and help with the campaign.

The club is only available to senior-level and graduate public relations students.

Meetings are typically held during class time or other designated times established by club chairs.

Sarah Dyke can be contacted at

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