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Fans shouldn’t complain about ticket price hike

Column

The Parthenon

Published: Friday, March 29, 2013

Updated: Friday, March 29, 2013 00:03

Marshall University recently sent out season ticket renewals for the 2013-2014 football season. Season ticket holders may be surprised to find out the ticket prices had gone up slightly from last year. Many Thundering Herd fans may ask themselves why they should have to pay more to see a team that had a losing record.

Even though ticket prices have increased, Marshall still offers some of the cheapest tickets — $25 to sit in the end zone — compared to other schools within Conference USA. According to stadiumjourney.com, the Joan C. Edwards stadium is at the top of the pack compared to the other stadiums Marshall will visit this upcoming season. On the site, the return on investment was noted as the best feature Marshall had to offer because of cheap tickets, free parking, reasonable food prices and a lack of a no-reentry policy. It is clear that Marshall fans get a bargain with stadium seating for what they pay as season ticketholders, but are they getting that same bargain from the team?
With this year’s schedule, it seems like Marshall fans are paying more for less. However, I would argue the opposite.

As a fan, I do not pay to see my team play great teams like Virginia Tech and West Virginia University. I pay to see them win, and Marshall has the chance to win a lot more with next season’s schedule. Six of the teams the Herd will face did not have a winning record during the regular season last year. If the Herd keeps up the offense it had last year and can improve it’s defense with the new coordinator, there is no excuse as to why the Herd could not have a winning record and travel to a bowl game.

In a letter sent to season ticket holders this past week, Marshall Athletics said many things factored into the ticket prices. This includes the record-setting offensive 2012 campaign, Kevin Grooms winning C-USA freshmen of the year and Rakeem Cato winning C-USA player of the year, the great recruiting class head coach Doc Holiday has put together and Holiday retooling and enhancing his staff.

Last year, the team put on a show for its fans by putting crazy offensive numbers on the scoreboard, but fans were highly disappointed by the defensive effort.

This year, the team is going through some drastic changes. After last year’s less-than-defensive defense, the team hired a new defensive coordinator who gives the team hope that the defense will match the top ranked offense from last year. Adding Chuck Heater and his staff to the roster does not come cheap, and fans have footed the bill.

In football, nothing is for certain and uncertainty comes at a high cost. It is not for certain that Chuck Heater will help Marshall to a winning season, but with his resume, Marshall fans know that there is a better chance than there has in the past few years. If Herd fans want a good team, they will have to pay for coaches who will work best to help achieve that.

Adding a few dollars to the season ticket cost might seem ridiculous to most people, but the raise in prices seems very modest when fans look into what the team will offer this coming season.

Courtney Sealey can be contacted at sealey3@marshall.edu.

 

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