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COB begins case competitions

The Parthenon

Published: Thursday, April 25, 2013

Updated: Thursday, April 25, 2013 23:04

The College of Business case competitions started Thursday in Room 402 in the John Deaver Drinko Library. The 10 groups that presented were the top presenters in the marketing 420 capstone course. The groups presented a business, outlined all aspects of that business and compared them to other businesses in the same market. The groups presented months of research and analysis to a panel of judges and to their peers. At the conclusion of each presentation, the peers and judges were able to ask questions.

The first group to present named themselves “The Graduate Alliance,” and their topic was a privately held company called Better World Books. “The Graduate Alliance” was comprised of Lance West, Samantha DiDomenico, Evan Shamblin and Lauren Rone, who researched how to keep the company more sustainable for a longer period of time.

They concluded Better World Books could have a longer business life if they partnered with a larger company such as Amazon and other big brand competitors. During their presentation, they made a comparison to their strategy to better explain their suggestion.

Senior Lance West outlined the possibility of a more sustainable business by comparing TOMS to Nike. West said both were in the business of selling shoes for sustainability, but they had two different approaches.

Rone said they would be adding another target market to their sells. by partnering with a larger company
The group said they accomplished their goal by making it to the competition and worked hard on their case for the past three months.

“I feel the presentation went very well. We worked well as a group. I think we did a good job of answering the questions the judges threw at us with the information we already had. It was a great educational experience,” West said.

The second group to present called themselves “The Wall Street Golden Girls” and they presented the company IBM and cloud computing services.

Kayla Walker said her group has been working on the presentation since January.

“We assigned our cases the first or second day of class, and we’ve been working on them ever since,” group member Abigail Mangus said.

The group said there were some frustrating moments during the process.

“I think the most difficult thing was, honestly just having to do the case competition and anticipating questions. Because cloud computing isn’t a complex concept, that was kind of the frustrating thing trying to elaborate. Especially since they’re in the one sector kind of standing alone. Trying to compare them to competitors was kind of frustrating for me,” group member Janie Prudich said.

At the end of the day, “The Golden Girls of Wall Street” said it was a win-win scenario.

“The presentation in class was for a grade, but today’s presentation was for a certificate and sandwiches,” Walker said.

Lunches were provided for the presenters.

The presentations will continue Monday with a last round at 4 p.m. in Room 402 in Drinko Library. The presentations will be open to the public.

Marla Nowlin can be contacted at nowlin7@marshall.edu.

 

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