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Big Sandy seeks votes to bring Color Run to Huntington

The Parthenon

Published: Thursday, April 4, 2013

Updated: Thursday, April 4, 2013 23:04

Ever had the aspiration to run around the streets of Huntington while people throw a multitude of colors on you?
The Big Sandy Superstore Arena is looking to bring The Color Run, known as the happiest 5K on the planet, to Huntington.

The Color Run is an untimed, paint race with a goal to celebrate healthiness, happiness, individuality and giving back to the community. The only two rules are to wear a white t-shirt at the starting line and to finish plastered in color.

In the past, The Color Run has only come to larger cities, but has opened voting to bring the 5K to any city in the past few months.

Veronica Hordubay, marketing and sales manager for the Big Sandy, said she thinks Huntington would be a great place for The Color Run.

“We did feel we would be a good market for them,” Hordubay said. “We thought it would shed Huntington and West Virginia in a fun and healthy light.”

Michele Muth, assistant director of marketing and memberships at the Marshall University Recreation Center, said the rec center tried to get the Color Run to come to Huntington last year, but were turned down because the market is too small.

“That was probably before they opened voting,” Muth said. “We wanted to turn the Bun Run into the Color Run.”

Muth said the Color Run would be good for the city.

“People would come from all over to participate,” Muth said. “It would fill up the hotels. It would be great.”

According to Muth, students have a really big interest in the 5K.

“We just finished a lot of focus groups because of assessment day, and almost all the students said they the rec center should have a Color Run,” Muth said.

The Color Run is making strides on the growing focus around the country to improve health and wellness. Over 60 percent of Color Runners are first-time 5K runners.

The Color Run also chooses a local charity for each city they visit.

Hordubay was unsure of how long voting would last, but encouraged everyone to vote while they can.

Taylor Stuck can be contacted at stuck7@marshall.edu.
 

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